Aerium is not an ordinary residence. It is built with a philosophical view of family living that blends sophistication and nature. A collaborative project by Indonesia and Japan’s leading companies, Sinarmas Land, Itochu and Shimizu. It is nestled in the prestigious address of Taman Permata Buana and features two premium apartment towers and townhouses.
The residence adopts nature into its interior. It has open space layout, characterised by semi open corridor and sky garden on every fourth floor. Up to 75% of total area is allocated for extensive green space. Our brief included marketing collaterals, website and environmental design for marketing gallery.
As solution, water colour approach with light and bright tone was used to visually convey the natural, airy and fresh settings. Silhouette that illustrated the relationship between parents and children was added as an embodiment of family. For the signage, our design took cues on nature by incorporating the gradient of earthy colours to reinforce the brand experience.
PT Itomas Kembangan Perdana