Equity Tower

Standing amongst a multitude of prestigious buildings in the Sudirman Central Business District (SCBD), Equity Tower is a shining beacon in the city skyline and a symbol of a new era for the city’s architectural landscape. The Grade A strata of ce tower attracted buyers in 2009 despite the global nancial crisis at the time. Adorned by diamond pattern, it stands out effortlessly even in the competing crowd of concrete in the area.

As the rst strata title in the SCBD area, Equity Tower holds a promising value for both its individual and shared owners. This is signi ed in the brand identity, which borrows from the building’s facade to showcase the many facets of the precious stone. Its name, de ned as value, refers to its role as a key player in the financial district.

2008
PT Graha Sampoerna
DP Architects & Airmas Asri
Branding