IPMI International Business School is the pioneer of higher education in Indonesia. Founded in 1984, IPMI is highly regarded for quality education with direct affiliations with leading business schools in the world. Since 2012, IPMI opened their doors not only to graduate students, but also to undergrads with bachelor degrees in business and management. Marking that milestone, we engaged to rebrand IPMI with an aim to keep the brand relevant and appealing to existing and new target markets.
The brand identity was designed within the border of differential thresholds to their old logo, retaining a connection to their established reputation in the industry. The open book symbolizes knowledge, education, and wisdom. Blue as a dominant color represents intelligence and trust, while yellow is the tone for enthusiasm and spirit. The combination of these visual elements created a perfect graphic symphony that makes IPMI as a brand comes alive.
PT IPMI International Indonesia