Menara BTPN is a 48-storey Premium Office Building that offers more than 60,000 sqm leasable area at the heart of South Jakarta’s prestigious commercial complex, Mega Kuningan. This 48-storey tower promises the most desirable business address in the capital and world-class business infrastructure that connects to a lively retail plaza and 5-star accommodation by Hilton Hotel.
Taking the contemporary shape of the building, our signage and wayfinding design were created in relevance to its architectural feature and environment. The silver colour highlights every sign as it contrasts the interior color tones. Together with modern style pictograms and fonts, these elements make for a visually distinctive identity to the place.
2014 – 2017
PT Bahanasemesta Citranusantara
WOW & PDW Architects