The Island of God is long-known as a great coffee producer with high-quality coffee beans from many parts of its tropics. Making way to the burgeoning brewing scene, Hotel Indigo Bali Seminyak Beach sets to establish Pottery Cafe which curates local specialty coffee alongside freshly-made pastries. The place has its own coffee roasting machine and provides pottery-making workshop collaborating with homegrown artists.
The branding, therefore, captures the nature of the place where the identity incorporates three humble potteries and clay-based brown into the design. Among the potteries, there were negative spaces projecting the silhouette of two people having a relaxed interaction which gave prominence to its artisanal collaboration. Combining the exoticism and creativity of its locality, the identity sums up the experience of Balinese coffee culture.
PT. Bali Perkasa Sukses