As a holding for diversified business ventures in the property and energy sectors, Puri Usaha has enjoyed extensive growth since its establishment. To accommodate this remarkable expansion, the company needed to design its existence internally and in public perspectives. Therefore, our ingenious outcomes include a brand architecture that defines the corporate structure and all its subsidiary brands.
Taken from the philosophy of a roof, a structure that shelters everything beneath it, a symbol of stability, safety and protection. The brand identity stands as a representation of its existence as a parent company, reflecting strength in providing unity for all its business enterprises.
PT Puri Usaha Kencana