In just a short period of time, RBT has successfully grown to become one of the largest refined tin producers in Bangka with commitment to preserving and contributing to the world sustainability. For the branding, our practice was commissioned to create the identity and corporate collaterals.
The identity was a modular representation of tin ingots. The amount of rows was adaptable to any medium the logo was put on. Earthy colours were used to symbolise the environmental safety of RBT’s work. The triangle shape could be interpreted as the relationships among the company’s shareholders, customers and employees – demonstrating the value of working together to achieve company’s goal.
The ingot as representation of tin was used as the visual elements for other collaterals, creating a connected and consistent brand experience throughout all touchpoint.
PT Refined Bangka Tin