Setiabudi Skygarden

As a prime residential, Setiabudi SkyGarden promises the ideal home in the midst of Indonesia’s bustling capital. Nestled in the heart of prestigious Kuningan district, the joined venture project between two leading developers from Indonesia and Japan, Jakarta Setiabudi Internasional (JSI) and Tokyu Land, offers an incomparable living environment and international standard infrastructure with earth-quake resistance feature, and up to 80% open space.

Our solution covers the creation and application of the brand, from printing collaterals, outdoor and printed ads, to exhibition and environmental design. Embracing the project’s philosophy, “Own Your Harmony”, the identity is a circle-shaped brand mark that reflects balance of life. The form itself resembles leaves gure with 3 + 4 arrangements, symbolizing 3 towers and 4 international partners. Shades of blue and green that reflect the sky and garden dominate the colour palette and are composed together in a beautiful equilibrium to form a signature visual language for the property.

2011 – 2015
JO Kerjasama Operasi Proyek
Setiabudi Rasuna
Branding, Digital