Wisma Nusantara

Strategically located at the principal address of Jakarta’s historic landmark, Wisma Nusantara is at the centre of international diplomacy, business, entertainment, shopping and trade. Constructed in 1963, it is considered to be the first and highest skyscraper in Indonesia and South East Asia upon completion. It is also the first earthquake-proof building prototype of Japan’s second generation of high-rise building. Offering a broader range of services, the building integrates the Pullman Hotel within its compound.

Marking its continuous excellence over the years, the property sought to revamp its brand positioning in 2004. Our innovative approach reinvented a timeless identity that took influence from the building silhouette. It was composed of bold outlines that formed strong pillars with hidden symbols of the letters “W” and “N” — the initials of Wisma Nusantara. The identity gives way to new elevated spirit whilst asserting its established reputation in the industry.

2012
PT Wisma Nusantara International
Branding