Yarra

The formation of Yarra as a parent company is inseparably linked to their vision to tap into the potential of the country’s promising future in the infrastructure and property sector. Built on the expertise of its founder, Yarra sets itself out to be one of the most prominent investment businesses in Indonesia—a company envisioned as a lasting legacy to the nation.

The name Yarra, an aboriginal word used to describe running water is chosen for its ever-flowing qualities which reflect the company’s ability to keep pace with the prosperity and growth of the country through upholding its role in the development in Indonesia’s economy and infrastructure as well as nourishing business opportunities. The stream of lines in the brand identity form into an infinity sign, symbolizing the pillar of the company to last.

2014
PT Intimakmur Mitra Sejati
Branding