Naming, Branding

Towering above Sudirman Place, an integrated development comprising of an office building and a lifestyle destination, Abode is an upscale residential offering that places its residents amidst a myriad of experiential options that open them up to endless possibilities. The addition to the city’s most enviable address is one of the tallest in the area, securing a most dazzling view of the city’s dynamism far above the ground. We were tasked with the development of the naming and branding.

2018 – Ongoing
PT Panen Lestari Basuki
Kohn Pedersen Fox