Asya is a joint venture by Astra Land and Modernland. The residential rises to prominence as the only lake township in East Jakarta—a monumental project that prides itself on the lush greeneries and natural elements that surround it. Its outstanding facilities are a cornerstone of the integrated community enjoyed by its residents. In displaying these qualities through our task for the project’s branding, facets of water and leaves are incorporated into the logo. Wood material is also used for the environmental design to further showcase the brand’s emphasis on nature. The addition of brass material makes for a subtle and elegant contrast.

PT Astra Modern Land