Babah Ramu

Naming, Branding Placemaking

Located in Episode Gading Serpong, Babah Ramu is an all-day dining space where rich culinary from local Baduy, Sundanese, and Peranakan are served in a modern twist to international flavors. Bentuk aimed to enhance the local culture and cuisine provided at Babah Ramu by incorporating unique visual elements from the Baduy and Peranakan into the branding and signage elements throughout the area. By utilizing these culturally rich elements, the goal was to establish a personal connection with guests and create a sense of enjoyment and delight while they are enjoying tasteful flavors during their stay.

2020 – 2022
PT Kontek Aja