BSD Business District

Naming, Branding

Set on a massive land plot of 723 hectares, BSD Business District is a testament of Sinarmas Land’s continuous dedication to its expertise in creating integrated and well-planned districts that accommodate lifestyle and business alternatives such as office, retail space, apartments and convention centres. It is home to a fast-growing population with increasing expectation of choices and values. Situated within BSD City, the business district aims to deliver live, work and play balance through its comprehensive development that merges modern infrastructure and technology with sustainable design.

“Welcoming Tomorrow, Today” summarises the brand’s statement as a business district that sets a new benchmark through its state-of-the-art development. The identity portrays a strong foundation for the future through the use of solid shapes which represent the three areas that exist within BSD Business District, namely the West, Central and East. The rectangles are arranged in such a way that shows the well-thought-out organization of the city landscape. Providing it with a unified, flexible and future-focused image, the logotype exudes an indisputable sense of sophistication and professionalism.

PT Bumi Serpong Damai Tbk