Cave Pool Lounge

Naming, Branding, Placemaking

When it comes to beat the summer heat, Cave Pool Lounge is a great feat. Owned by Hotel Indigo Bali Seminyak Beach, the trendy lounge is a modern interpretation of the traditional pool bar which offers a range of cold refreshments, such as ice cream, fruit smoothies and cocktails, in a vibrantly stylish atmosphere.

The identity showcases its ambience, speaks to the playful and explorative brand experience. It features letterforms that are bold with a slick character play: combining the “C” and “V” to form a unique portrayal of an ice cream cone. The design takes on an ingenious move which aptly catches the eye of passerby.

PT Bali Perkasa Sukses