Double Dream

Naming, Branding

“Double Dream” is one of Sinar Mas Land’s annual promotional programs, consisting of three phases carried out every four months. The key message Sinar Mas Land aims to deliver this year is to make dreams come true through the promotional schemes presented in each phase. The chosen name “Double Dream” reflects the program’s central focus on double rewards promotions, aligning with the significance of the repeating numerical pattern in 2022.

The creative vision formulated by Bentuk for Double Dream explores dreamlike visuals. Each phase of the program is depicted through symbolic visuals representing different dream states, manifested in a spectrum of sky colors, ranging from vibrant blue to the hues of the night sky, with accents in gold underscoring the program’s prestige. The marketing strategies were presented through various mediums, including banners, billboard advertisements, television commercials, and graphic motions.

PT Bumi Serpong Damai Tbk