Naming, Branding

Evergen is one of the world’s largest microalgae producers of natural Astaxanthin in the forms of oil and powder. It boasts gold standard facilities that use cutting-edge technology to ensure the highest quality products for its global customers. The name Evergen was derived from the phrase ‘Forever Generate’. As an enterprise in the renewable energy sector whose technique relies on the rapid growth of photosynthetic organisms, the phrase signifies its capacity to harness the boundless energy of the sun.

The brand identity, a vibrant abstract reinterpretation of the sun symbolizes its nature as a universally accessible and sustainable source of energy which guarantees it a place in future energy use. Its unique colour combination, a gradation of green and purple tones, was inspired by the pigments present in the company’s main product of algae.

PT Evergen Resources