Graha CIMB Niaga

Branding, Placemaking

Graha CIMB Niaga is well-known for its distinctive architecture that is underlied by an unlikely combination of two architectural styles—gothic and modern. The innovative aesthetic has made it one of the most notable landmarks on Jalan Jenderal Sudirman. The 30-storey building displays its classical design with walls that have been fitted with a luxurious and stylish mix of imported granite, marble, stainless steel and aluminium.

The elements in the environmental design utilized a modern approach that work harmoniously with the building’s classic design. The sleek typography on a clean and light-toned glass panel created a contrasting yet complementing effect that provides a palatial experience.

After successfully developing the signage, our practice continued with designing the company’s annual calendar. Marking the 20th anniversary, the publication took after the structural cues of the building which resulted in one-of-a-kind memento for the company and its clienteles.

2012 – 2013
PT Grahaniaga Tatautama Kohn Pedersen Fox (KPF)