Hayo Hotel

Branding, Placemaking

The Palembang City-based Hayo Hotel by Cordela is provided with various facilities to cater to the needs of both business and leisure travelers. Embracing the essence of its name, “Hayo,” the hotel extends an open invitation to the public to “Hayo staycation” and experience a blissful stay at Hayo Hotel.

Our approach to crafting a brand identity for Hayo Hotel is centered around distinctiveness, modernity, and a compelling narrative. This is illustrated through the striking black and yellow color scheme, resembling the hues found in bees which stories are applied in each room’s visual treatment. This identity subsequently evolves into a comprehensive set of guidelines for environmental graphic design, incorporating vivid and distinctive wayfinding elements to ensure a seamless and engaging visitor experience throughout the hotel.