Holiday Inn Bintan

Holiday Inn Bintan was designed with a captivating concept, aimed at revealing the hidden landscapes and diverse cultural traditions through layers of experiences. This tranquil haven offers a precious journey in the corner of Bintan, a sought-after destination in the Riau Archipelago.

With the ongoing development in the area, it becomes essential to establish a well-conceived branding strategy that imparts distinctive identities to each amenity, highlighting their unique offerings for visitors. In this project, we focused on crafting an identity that reflects the strengths of each facility, resulting in a branding approach that is both unique and coherent to its audience. Our contributions extend to a comprehensive and detailed wayfinding scheme, allowing guests to navigate throughout the area effortlessly and partake in an unforgettable holiday experience.

2022 – ongoing
PT Graha Agung Indahsentosa