Hotel Indigo Bali Seminyak Beach

Branding, Placemaking

The popularity of Bali amongst domestic and overseas visitors as well as the airport expansion open the golden opportunity for the InterContinental Hotels Group (IHG) to extend its brand family to the island destination. Hotel Indigo Bali Seminyak Beach sets off its journey at vibrant Seminyak district and offers a breathtaking beachfront view along its premise. Bringing to life the uniqueness of Seminyak neighbourhood in elements of design and service, the property is customised to reflect the individual style and culture of its location.

The initial brief was to provide solutions to the naming and identity design for the hotel’s amenities, including restaurants, room service, beach club, spa and lounge. Each facility features its own unique concept interpreted from the project’s locality. This aligns with the hotel’s spirit of staying rooted to the local Balinese culture.

The next stage of the project was to devise the signage and wayfinding design. Our approach developed a graphic language and material application that suited to the nature of the architecture, which was rustic yet aesthetic. Taking cue from the local vicinity of Seminyak that was once a thriving fishing village, laser technique with weaving structure that mimic the fish net were primarily used to add accent to the environmental design.

PT Bali Perkasa Sukses
Architects 49