Naming, Branding, Placemaking

Lloyd is an elevated living concept that aims to fuse the best of apartment and landed house living located in Alam Sutera township. As the first of its kind in the area, Lloyd challenges the approach of traditional high-rise residentials, featuring 5-storey multi-residential generous-spaced buildings whose every resident can enjoy being of short distance to the ground and its natural surroundings.

Capturing the demographic of young couples and first-time home buyers, Lloyd features an industrial design with plenty of red bricks in its facade. The inspiration drawn from this can be seen reflected in the resulting naming, branding identity and environmental design.

PT Alfa Goldland Realty