Naming, Branding, Placemaking

Makase represents a culinary experience of Seminyak’s homegrown flavours uniquely prepared with a touch of quality. Conveniently located inside the Indigo Hotel Bali Seminyak Beach, the casual rustic dining offers guests a relaxed breakfast and dinner every day with live kitchen show that allows visitors to watch the chefs at work.

Our solution came up with the naming and identity design that aptly captured the character of this Indonesian-inspired restaurant. The name “Makase” is derived from the slang version of “Terima Kasih”, the phrase used by the natives to express thank you. It suggests humbleness and portrays good manners that characterise the traits of Indonesian people.

The identity drew inspiration from ceramic tiles (widely known as “tegel kunci” in Indonesia) which created a quirky and eye-catchy look with exceptional details. The typeface was made minimalist to balance with the casual vibe of the dining.

PT Bali Perkasa Sukses