Mosslife

Branding

More than just a coffee shop, Mosslife is a place where people can connect with one another and embrace a daily dose of the green way of life. The name “Mosslife” itself represents growth, renewal, and sustainability.

Given Mosslife’s location in a public area, establishing a strong brand presence is crucial for attracting customers to stop by and grab a cup of coffee. Our design strategy primarily focuses on ensuring visual clarity, a memorable purpose, and a deep connection to its surroundings. With key elements heavily leaning towards nature—from the logo and the earth-toned color palette to the graphic patterns—we aim to introduce Mosslife’s brand values with unmistakable clarity.

2022
PT Mitra Kopi Sukses