Branding, Digital

This 67-hectare residential block is a prestigious project by two of Asia’s leading developers, Sinarmas Land and HongKong Land, located in the center of BSD City, west of Jakarta. Nava Park promises the ultimate, suburban living experience to those seeking to live in the increasingly rare quality neighbourhood. It incorporates residential and commercial properties, from landed houses, mid and high-rise apartments, to shop houses, which is features natural surroundings and international standard township design, infrastructure and facilities.

In this pilot project with Sinarmas Land, our established expertise in the industry had raised the bar and launched the project above other developments of its class. We advised on the strategic perspective, as well as on the brand creation and application for the complex itself and its products, from naming, identity, to marketing collaterals. As every brand needs to convey confidence in its stakeholders and prospective buyers, our integrated support was paramount to the success of the team’s marketing activities and the project itself.

2013 – 2015
PT Bumi Parama Wisesa AXIS