Noble House

Naming, Branding

Noble House is a prime grade A building in South Jakarta’s Mega Kuningan area. As a new addition to the city’s golden triangle, our task was to diverge from the worn-out approach of the diluted market and create a name that would stand out from the existing crop of commercial towers. The brand identity is an overlay of its two initials, formed by a row of four undulating lines with a slanted line running across them.

PT Graha Lestari Internusa Aedas & Blue Antz