Pacific Place

Branding, Digital, Placemaking

More than a decade has passed since Pacific Place mall first opened its doors at the heart of the Sudirman Central Business District (SCBD). Marked by a distinct feel of prestige, the upscale shopping center continues to maintain its position as the premier destination for upscale consumers today.

The six-storey property is home to a range of anchor luxury brands and is part of a larger mixed-use development. Its accessibility and visibility in the heart of the densely populated area are amongst its many draws. The brand identity, a play on the aerial imagery of an ellipse-shaped blue and gold ribbons represent infinity and longevity, summarizing the whole complex and resulting in a memorable timeless and elegant iconic stage.

2004 – 2007
PT Pacific Place Jakarta Smallwood Reynolds Stewart Stewart (SRSSA) & Airmas Asri