Paragon
Branding, Digital, Placemaking
As the most upscale shopping center to exist in Central Java’s provincial capital, Paragon Semarang is emblematic of its commercial area’s rapid shift into the 21st century. Comprising of a retail destination and five-star Crowne Plaza hotel in its upper section, the development brought on a massive leap for Semarang toward its position as a tourist and economic hub in the competiton with its more popular neighbouring cities.
In alignment with the project’s ambition, the name Paragon is chosen for its meaning of a perfect diamond of 100 carats or more. Further application of the gem can be seen on the building’s faceted facade, reflecting the dynamism of the premise.
2009 – 2010
PT Cakrawala Sakti Kencana Sparch & PTI Architects