Branding, Digital, Placemaking

As the most upscale shopping center to exist in Central Java’s provincial capital, Paragon Semarang is emblematic of its commercial area’s rapid shift into the 21st century. Comprising of a retail destination and five-star Crowne Plaza hotel in its upper section, the development brought on a massive leap for Semarang toward its position as a tourist and economic hub in the competiton with its more popular neighbouring cities.

In alignment with the project’s ambition, the name Paragon is chosen for its meaning of a perfect diamond of 100 carats or more. Further application of the gem can be seen on the building’s faceted facade, reflecting the dynamism of the premise.

2009 – 2010
PT Cakrawala Sakti Kencana Sparch & PTI Architects