Podomoro City

Branding, Placemaking

The 22-hectare superblock encompasses an outstanding compilation of Agung Podomoro Land’s flagship properties including its most sought-after residential, offices, hotels, retail centers and lifestyle destinations. As the most visited mixed-use complex in West Jakarta, Podomoro City has become the home, the workplace, and the center of activities to millions in the city. This monumental development by Agung Podomoro Land marks its leading position in Indonesia’s property sector through its strong display credibility.

The visual identity was built around the given brand name, translating the project’s withstanding values into a unique graphic language that also compliments the overall place making process. Challenging the rules of design the word “Podomoro” is broken into two configuration lines with the letters “O” intertwining to form the number 8—a universal symbol of infinity and luck. Our branding and environmental design works has been a part of the property for years, establishing its presence in the community and manifesting its existence as one of the landmarks of the capital.

2008 – 2009
PT Agung Podomoro Land Tbk