Robust Holding

Naming, Branding

As a parent corporation to various mining and natural resource companies, Robust Holding was established with a vision to uphold a legacy of success and professionalism for generations to come. Our naming solution captured the essence of the company, which is sturdy, powerful and lasting in nature.

The qualities of this name is reflected in the identity shape, which takes after the emerald- shaped diamond to symbolize the family stone that is foundation and bedrock of Robust Holding. Taking the gemstone as the logo mark can also be interpreted as an heirloom that is passed and last over generations, in line with the spirit of Robust Holding. The layers of clean lines within the identity communicates the perfection and elegance that shine through its every detail.

PT Robust Buana Tunggal