Naming, Branding Placemaking

Sandjong is a day spa in Hotel Episode, offering a variety of spa treatments to fulfill the needs of its guests. At Sandjong, every visitor is welcome to a journey of relaxation and rejuvenation.

Bentuk was given the job of creating the brand identity for Sandjong that would highlight its positioning and goals as a brand, while at the same time linking that identity to the hotel where it is located: Episode Gading Serpong. We put the conceptualized aesthetic of Peranakan culture that was previously applied in the hotel into practice. Strongly infused with a feminine touch, flowers and other nature shapes are featured in each of the placemaking elements at Sandjong.

2020 – 2022
PT Kontek Aja