Smart Move

Naming, Branding

Bentuk is pleased to once again partner with Sinar Mas Land for its annual promotional program. For this year’s initiative, Bentuk introduces a concept centered around the principles of swift and meticulous actions, titled “Smart Move.”

The concept aims to encourage potential customers to make informed and quick decisions regarding property investment, by offering advantageous promotions and alleviating the perceived financial burden associated with such decisions. The project will employ a visually engaging marketing strategy that exudes vibrancy and youthfulness, effectively conveying the essence of the “Smart Move” concept.

The primary deliverables of the project will comprise comprehensive brand guidelines, an array of print and broadcast advertising products, all designed to communicate Sinar Mas Land’s promotional schemes to its target audience.

PT Bumi Serpong Damai Tbk