Naming, Branding Placemaking

Soroso, meaning charm and charisma, is the epitome of a warm welcome to every guests staying at Episode Gading Serpong. Soroso reintroduces the cultural threads of the Baduy tribe by providing enormous support to carefully curated Micro, Small, and Medium Enterprises (MSMEs) from all around Indonesia, showcasing their identities in an artfully designed artisan gallery located on the ground floor of the hotel. As delicate as the visuals we reinterpreted for Soroso, they will bring cherished memories from staying at Episode Gading Serpong to be taken home with a fulfilled heart.

2020 – 2022
PT Kontek Aja