SPARK
Branding, Placemaking
As a central hub, shopping mall, and an introduction of a brand new lifestyle, SPARK targets the millennial market to gather for various activities in downtown Jakarta, precisely in the Senayan area of Central Jakarta. We conducted a brand identity configuration and wayfinding system that act as both business and spatial problem-solving. Deployed in neon color accents and dynamic lively shapes, we wanted to introduce SPARK as an integrated space where people from a wide range of ages could collaborate in favorable spaces surrounded by convenient amenities.
2019 – 2020
PT Aryobimo Laguna Perkasa