Sthana

Sthana is a luxurious townhouse located strategically in the heart of South Jakarta. Consisting of only 6 housing units, Sthana offers a tranquil break from the pulsating heart of the capital. Bentuk was assigned to deliver the development of Sthana’s brand identity, establishing an image that exudes sophistication and comfortable atmosphere. This aligns with the meaning of “Sthana” itself which translates to “home” in Sanskrit. A refined wayfinding system is then derived from the conceptual branding to create directional signs for the townhouse’s residents or visitors. Our team worked to ensure that every aspect of the Sthana, from the signage to the color palette, reflects the brand’s commitment to providing a peaceful and serene living experience.

2020
Private