Sudirman 7.8

Branding, Placemaking

Bentuk is proud to have developed the branding and placemaking strategy for Sudirman 7.8, a state-of-the-art office building that offers premium lifestyle retail and hotel services. The building’s prime location in the center of Jakarta’s evolving transportation patterns, with direct and convenient access to multiple public transportations, makes it an ideal choice for companies seeking prestige office space. To match the building’s architectural approach, our branding and placemaking strategy for Sudirman 7.8 incorporates sharp edges, high-end materials, and a consistent graphic element in the wayfinding system and signage. These elements create a visually stunning environment for tenants and visitors, enhancing the building’s status and appeal.

2017 – 2019
KSO SMKCCB
Broadway Malyan