Sudirman Plaza

Branding, Placemaking

Situated in the prime business area where Jakarta’s liveliest scenes and movements are centred, Sudirman Plaza is the epitome of class, modernity and functionality. While most of the city’s major mixed-used towers have a monolithic appearance that disguise their separation of uses, Sudirman Plaza is outclassed for combining two major headquarters Indofood Tower, Plaza Marein and Marriott Executive Apartments within its compound. Marking
their distinction is the different elevations that showcase its dynamism amidst the existing property spectrum.

This dynamism was translated into the brand identity with a series of brushstrokes vertically arranged into two sterling gures that resemble an abstract portrayal of the two towers in Sudirman Plaza.

2004 – 2006
PT Insan Asia Nusantara SDA