Naming, Branding

Bringing renewable energy to life, Suryagen sets out to harness solar power to generate and promote a more efficient and sustainable living standard. The company’s emphasis on the development of solar power was encapsulated in the brand strategy, including naming and identity design.

The name Suryagen was the combination of the Sanskrit word “Surya” (meaning: sun) and Gen (short for generate). The name resonated with the target audiences in a way that it clearly defined the company’s proposition and value.

The identity design captured the radiance of the sun which is the ultimate source of energy for all living creatures on earth. Suryagen aims to unlock the maximum potential from the sun and channeling it from solar farms spread across Indonesia. The future is indeed bright with Suryagen.

PT Puri Energi Kencana