Naming, Branding, Placemaking

Tribeca is an enticing retail strip that sits alongside the flourishing Tribeca Park, complimenting the city playground with its exciting selection of restaurants, cafes, and venues. The 4-storey building serves as a lifestyle and entertainment center that is popular amongst West Jakarta’s younger crowds for late-night gatherings and quality time with friends.

We seek for innovative ways to infuse brand presence in its public spaces. Our environmental design incorporates a bright orange color and modular shapes such as sticks, boxes and cubes to create a playful and dynamic feel into the signage and wayfinding. This distinct approach corresponds to its youthful market segment with its fun and lively impression.

2008 – 2009
PT Agung Podomoro Land Tbk
DP Architects & ARKdesign