Tribeca

Naming, Branding, Placemaking

Tribeca is an enticing retail strip that sits alongside the flourishing Tribeca Park, complimenting the city playground with its exciting selection of restaurants, cafes, and venues. The 4-storey building serves as a lifestyle and entertainment center that is popular amongst West Jakarta’s younger crowds for late-night gatherings and quality time with friends.

We seek for innovative ways to infuse brand presence in its public spaces. Our environmental design incorporates a bright orange color and modular shapes such as sticks, boxes and cubes to create a playful and dynamic feel into the signage and wayfinding. This distinct approach corresponds to its youthful market segment with its fun and lively impression.

2008 – 2009
PT Agung Podomoro Land Tbk
DP Architects & ARKdesign